The Loyalty Collection


For decades, entrepreneur James Prince presided over Rap-A-Lot Records, one of the first and most successful independent rap labels. His life is guided by three principles: commitment, heart, and loyalty. With The Loyalty Collection, J. Prince brings his respected taste to a limited-edition collection featuring four exquisite French wines.

Inspired by a vineyard tour in Napa Valley, the hip-hop veteran and boxing promoter turned his focus from rhymes to wines. Like how musical elements come together on a hit track, J. Prince believes that wine adds harmony to social occasions, and he enjoys uncorking a bottle over dinner and good conversation.

Whether chart-topping or bottle-popping, J. Prince doesn’t miss a beat, and his newest releases will make a show-stopping statement at your next party. Whether you’re in the mood for a smooth red or lively sparkler, uncork greatness with The Loyalty Collection.

Sip Loyalty Like Royalty