It's kind of dry, but not as dry as I like. It's kind of fruity, but it's not very complex at all. The finish is almost undetectable. I would consider this neither bold nor rich, light to mid-bodied at best. For overall flavor, it's not the worst I've had but there's just not much going on. However, this may be a good cooking wine or the base of a decent sangria. It may be better on ice, but I feel that's sacrilegious for red wine. Sorry...