Sierra Trails doesn't press the grapes firmly, as most Zin producers do. Of course, much of a Zin's distinctive taste comes from the skin, which is why this is usually done. But, Sierra Trails lightly presses the grapes, and what you get is a lighter wine reminiscent of a Pinot Noir, but with a subtle Zin taste. I love it myself, because it is such a distinct use of the grapes that can't be found anywhere else (that I've found, anyway). I've been buying this wine for years, and it never lets me down. If you like Zin, keep some of this in addition to other California Zins, and as long as you don't expect it to be like those other Zins, you'll enjoy its distinctiveness.